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March 01, 2021 2 min read

Xite Energy Focuses On Rebrand

XITE Energy,the first UK nootropic drink which includes three active nootropics is delighted to announce an entire rebrand. The launch of a more colourful can design for both Peach and Passionfruit and Raspberry and Watermelon, highlights the benefits of nootropics, helping to maintain cognitive health, focus, well-being and performance.

The pandemic has meant a reflection on the direction of the business and ignited a decision to redefine the Xite brand. The drink provides you with a healthy energy alternative. The natural caffeine keeps you going for longer without a crash, and the nootropics will help you keep focused for longer, making you mentally and psychically sharper. It is also 100% vegan, zero sugar, diabetic friendly and full of ginseng and b-vitamins. 

Oliver Bennett, Co-founder, Xite Energy said: “Since we launched in 2018 we’ve sold over 1 million cans, but have kept making small tweaks to our branding. Finally we’ve got it right. Now the new look and feel of our cans really reflects our core values and projects the healthy image that the quality of the ingredients deserve.”

Megan Jones, Co-founder, Xite Energy added: “When we did sampling to customers people didn’t understand the USPs looking at the previous can. So we went back to the drawing board of why we made XITE. At its core, it is a functional drink to help with mood, motivation, concentration and creativity.”

Bennett added: “This year has been emotionally intensive for us all. That’s why with this rebrand we wanted to really highlight the benefits of mood-boosting nootropics in XITE by highlighting on front of pack that it supports mental performance and wellbeing.”

Jones concludes: “It’s all been a massive learning curve for us both. We’ve learned from our mistakes and we’ve experimented and our brand identity has become really strong as a result.”

Oliver Bennett is currently competing in the 2021 Extreme E series. It is the world motorsport’s foremost sustainable series, racing against Lewis Hamilton’s team and against Jensen Button. Oliver will travel to five of planet earth’s most challenging environments; bringing electric racing to some of the most remote corners of the planet, to highlight the climate change challenges faced by different ecosystems.


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